Privacy Policy

Baseworks ("Baseworks", "we", "us", or "our") is operated by Established Agency, based in Melbourne, Australia. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, book a strategy call, or use the Baseworks platform (together, the "Services").

We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). Where applicable, we also align our practices with the EU General Data Protection Regulation (GDPR) and the UK GDPR.

We collect personal information that you provide directly to us, including:

• Contact details such as your name, email address, phone number, and company.
• Account information when you register, including login credentials.
• Booking and communication details when you request a demo or contact us.
• Business data you connect to or upload into Baseworks (for example leads, projects, clients, invoices, files, and workflow content).
• Billing information processed by our third-party payment provider.

We also collect information automatically when you use the Services, including:

• Device, browser, operating system, and IP address.
• Pages viewed, features used, and timestamps.
• Cookies, pixels, and similar technologies (see Section 7).

We use personal information to:

• Provide, operate, maintain, and improve the Services.
• Authenticate users and secure accounts.
• Respond to enquiries, schedule calls, and provide customer support.
• Send service announcements, security alerts, and administrative messages.
• Send marketing communications about Baseworks where you have consented or where permitted by law. You can unsubscribe at any time.
• Analyse usage to improve performance, features, and user experience.
• Comply with legal obligations and enforce our Terms of Service.

If you are in the EU, UK, or another jurisdiction with similar laws, we rely on the following legal bases: performance of a contract, your consent, our legitimate interests (such as securing and improving the Services), and compliance with legal obligations.

We do not sell your personal information. We share it only with:

• Service providers who help us operate the Services (e.g. hosting, analytics, email delivery, customer support, payment processing).
• Integration partners you explicitly connect to your Baseworks account.
• Professional advisers, regulators, or law enforcement where required by law or to protect our rights.
• A successor entity in connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations.

Your information may be processed in countries other than your own, including Australia, the United States, and the European Union. Where we transfer personal data internationally, we use appropriate safeguards such as standard contractual clauses.

We use cookies and similar technologies to operate the site, remember your preferences, measure performance, and (where you consent) personalise marketing. You can control cookies through your browser settings. Blocking some cookies may affect site functionality.

We retain personal information only for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer required, we securely delete or anonymise it.

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and regular review of our security practices. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Subject to applicable law, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Object to or restrict certain processing.
• Request portability of your information.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with a supervisory authority (in Australia, the OAIC).

To exercise these rights, contact us at the details in Section 12. We may need to verify your identity before responding.

The Services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

If you have questions or requests about this Privacy Policy, please contact us:

• Email: hello@baseworks.co
• Phone: +61 480 438 245
• Address: Melbourne, Australia

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. Your continued use of the Services after changes take effect constitutes acceptance.